The two most recent reviews on and came from the same account number. None of the reviewers had names associated with their posts. The most recent eight reviews for Xtreme Living from January through May of 2021 were all rated a perfect five stars. We inquired about Docchio’s page and asked Houzz how contractors are vetted and how reviews are screened to make sure they are legitimate. It also featured two “Best of Houzz” awards in 20. He did not elaborate when we asked follow-up questions.ĭespite the troubling record, Docchio’s business had nearly a 5-star rating on Houzz. “For a journalist, you don’t know the truth,” Docchio said as he left a Rhode Island courthouse. Questions? Contact your dedicated account manager, today, or call 1-80.Get Boston local news, weather forecasts, lifestyle and entertainment stories to your inbox. GET STARTED Call us at 1-80 to learn more. HomeStars is in the business of growing yours, arming you with tools to connect your next customer, build your brand and help your business look great online! Click on the button below to get started. Homeowners nationwide turn to HomeStars to find and hire a pro they can trust and rely on. Since then, HomeStars has become Canada’s biggest and number one go-to for Canadians when searching for trusted, community reviewed pros. HomeStars was founded by Nancy Peterson in 2006, a Canadian homeowner who was at one point trying to find a trusted contractor herself while on maternity leave, and thus HomeStars was born. HomeStars is a Canadian Company That Canadians Trust For most, this recognition outside of Canada will not necessarily help grow your customer base within your local community. With Houzz being owned and operated in the US, it’s safe to say that it has built recognition with many American homeowners. With plenty of third-party sites being situated outside of Canada, you may wonder if a business’s location should be considered when choosing a marketing partner. We will also send you “Verified” decals for you to share your new Verified status with prospects. The Verified badge is then placed on your HomeStars profile and can be used on your website, marketing materials and more. Passing the necessary criteria gives homeowners peace-of-mind, and immediately lets them know you’re safe and up-to-date in your legal and professional requirements, not to mention you’ll stand out from your competitors who are not Verified. HomeStars Verification Badge Helps Gain Homeowner TrustĪt HomeStars, all upgraded pros must pass HomeStars’ Verification, including a soft credit check (which will not affect your credit score) and criminal background check. On Houzz, homeowners are left in the dark, guessing if a pro is a safe choice for hire. Photos can be evidence of that, but they don’t share with a homeowner that you’re a safe and trustworthy professional. They’re looking for confidence-boosters and indicators that will help them feel more secure and comfortable in hiring your business over the competition. Houzz Does Not Require Their Pros to Complete a Background Checkīefore spending tens of thousands of dollars to complete a renovation, homeowners research online to hire a safe and trusted pro. Homeowners across Canada visit HomeStars looking for vetted, moderated reviews from people in their community to help them hire right the first time. While pros on HomeStars can showcase their work in photo galleries, it’s the 8,000 monthly moderated, community reviews that are the big draw. HomeStars recognizes that it takes more than just images to build trust with a homeowner. HomeStars Focuses on Photos, Reviews, and Online Reputation Management With home improvement project visuals being the main item of interest, Houzz is a good fit for interior designers, architects, home staging companies and more, due to its visual motive. When they find a photo that intrigues them, they can visit a pro’s Houzz profile to reach out. Homeowners can visit Houzz to look at photos and inspiration for their next home improvement project. Houzz is a visual-based, social media-style experience for homeowners, very similar to Pinterest. To simplify your research journey, we’ve broken down some key differences between HomeStars and Houzz. When making a decision, it’s important to think about your industry, target audience and business goals to help you find the right partnership. Certain solutions that promise contractors business growth and exposure may be better suited for your business than others. With so many options available you may be left wondering what would be the best fit for your business. HomeStars: What’s the Difference? About Us | Written by Layla Powell | November 26, 2020įinding the right marketing partner can feel like a challenge.
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